An amusement park near Seattle has gone on a spending spree and has become the latest example of the growing popularity of virtual reality games.
Candyland Board Game, which was originally launched in March, has now reached over 1.3 million registered users, a significant boost for the virtual reality platform.
CandyLand Board Game is now available to play on the Oculus Rift and HTC Vive headsets and is the first board game from the company to launch on those devices.
Candyland is a board game where players collect candy from different Candy Land attractions and use their own imagination to figure out the best way to spend them.
It uses a boardgame mechanic that mimics how we might interact with a real board game.
“Candy Land is a game for the whole family.
The game offers fun, socializing, and a whole new level of fun,” said Rob Parnell, chief marketing officer of Candyland.
“It’s a great way to experience the magical world of Candy Land and learn more about the Candy Land crew and the history of Candy Island.”
“Cinderella is a fun, family-friendly, and family-driven game,” said Candyland CEO and founder Rob Pernell.
“Players can enjoy playing as Cinderella, a princess of the land and the best princess ever.”
CandyLand is available in stores nationwide and online through Amazon.com.
The first version of CandyLand was released in 2016 and is available on the HTC Vive headset.
The new version will arrive at retailers in June.
The game was created by Candyland and is funded by the Walt Disney Co., Inc., a subsidiary of Disney Interactive.